- Targeted - quantitative or qualitative goals such as Nike: "To bring inspiration and innovation to every athlete in the world" “If you have a body, you are an athlete.”
- Common enemy - focused on overtaking a specific firm, becoming the number one in that sector, such as Amazon: "Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online."
- Role model - to become like another in a different industry or market, the mirror role, Victoria Beckham (Posh Spice) "Right from the beginning, I said I wanted to be more famous than Persil Automatic”.
- Internal transformation – creating internal vision, GE set the goal of “Becoming number one or number two in every market it serves”
- What will our business look like in 3 to 5 years from now?
- What new things do we intend to pursue and how?
- What future customer needs do we want to satisfy?
- Does our vision statement provide a powerful picture of what our business will look like in 3 to 5 years from now?
- Is your vision statement a picture of your company’s future, which everyone can interpret into their role?
- Does it clarify the business activities to pursue, the desired market position and capabilities you will need
Now I don’t know if the story is true, but it’s inspiring. In a facility full of high-powered individuals and great minds, even the cleaner was completely on board with the strategy. While you may not be planning to put a person on the moon, we can learn a lot from the story. It may sound ridiculous, but every business needs to be a little like NASA.
|Great visions can create an unstoppable company|
At Cowden Consulting we focus on ensuring companies can successfully compete in their chosen or desired market.