Will they BUY?
In the old days people used to
buy what companies did, what they made, where they sold it and bought what they
promoted. That was the age of big marketing and sales budgets, when big adverts
worked, by driving demand through pushing products down channels, offering
promotion and celebrity endorsement to generate business.
The age of the Unique
Selling Proposition we are special because..... so you will buy! It was the 1980 and 1990's so the world did as it was told: “we make what you want because we tell you want you want
because we know about your needs”.
Honest is essential
Then ethics came into play. As
the internet began its infancy, the power of globalisation was laid bare by the
internet. people asked more about how companies did things? Where were products
sourced and how became important. Why were the premium footballs, such as those
which David Beckham kicked, being made by blind children in India for a few rupees.
Why were the clothes models wore be…