How to Find Growth: Business Planning Mentoring

 

The Key Role of Leader: Growth

The key role of every leader in any organisation is to determine the direction of where they are leading their organisation. A leaders success or failure is determined by what growth they achieve. You are leading yourself, your people, your shareholders, and your customers to where you want to go. All successful growth strategies set and work towards goals.

Leaders can often make sound and good decisions about things they can see and clearly understand. Often leaders, directors and owners have advice and support systems built into their day to day decision making, but when planning tomorrow's growth it is not always so easy. Many leaders struggle with looking and making decisions beyond the known horizon. It is hard to see beyond the tangible, beyond the concrete, beyond the known.

This is why I have created my Business planning Toolkit, built upon my 20 years of experience, to help you to learn how to successfully look and find growth opportunities and turn them into growth. My business planning toolkit will enable you to Take the guess work out of your business success.      

Leaders Need To Plan For Growth.

Leadership success is always about delivering tangible growth, where have you taken your business and why. Knowing that you need to find growth is one thing, but knowing how to find the right direction to take, where to look and find real growth or answer the hidden real challenge of being able to assess which growth options to follow and which to disregard is quite another. 

Here's a great example of getting it wrong. The CEO of LA Gear grew his company from $11 million to $820 million in sales in just four years by focusing on unique, fashionable shoes that were expertly marketed.

Then chasing three huge opportunities they killed the company stone dead. To keep growth coming LA Gear sold excess product at deep discounts which devalued the brand, invested heavily into basketball shoes, not their core market and offered low-end shoes at Wal-Mart.

How To Find Growth 

There can therefore be good growth and bad growth, how do you know which one to nail your colours to as a leader. Growth opportunities need to be assessed and verified. They need to be understood as part of a long term strategy, not a quick tactical grab which helped to end LA Gear.

So leaders need to develop clear strategies which support and drive long-term brand value, and not grab at passing opportunities just because they have some big short-term numbers attached to them.  Assessing where you are going against long-term key performance measures is one key way which all successful major companies use, the balanced scorecard.

Putting All The Steps Together      

These are just some of the key steps which take your business from a cold start to a roaring firebrand, going where you want to take your business. I've put together my Business Planning Mentoring to Take the guess work out of your business success that takes you step-by-step through the simple steps of how successful business leaders plan their business.  

How to take the guess work out of your success

This step-by-step process that takes you through each step that builds logically and effectively to your effective growth plan. Short videos take you effectively through each step, with plain English explanations supported by a thorough workbook with all the templates you need to take the guess work out of your business success. From finding growth to setting goals and monitoring your progress towards them.

Here's 5 benefits from following my Business Planning Mentoring Programme to find your growth:- 

1. Weekly and monthly support programmes - planned around your precise needs. 
2. Simple steps - which move you forward one step at a time, see the results happening
3. Robust processes used by successful leaders 
4. Workbooks and support action plan - fully explained with all templates to support your development  
5. My guidance to show you each step with key tips to avoid the pitfalls.

See the video which explains more, click: How to take the guess work out of your business success.

How To Grow Your Business Successfully

6 Great Reasons To View Richard Gourlay's Mentoring

Being focused and clear on where you are going and why with your business will put you in control and ultimately ensure you are more successful.  But how to take control is one of the biggest issues leaders face. Where to start and even how to start making changes to your business, making it become more successful is never easy. Moreover, the order you do all those elements, makes a real bottom-line difference to your business success.

Over the last 20 years I've worked with hundreds of business owners, from micro-businesses through to international PLC's and I've identified that there are some key factors that very successful owners do which ensure their success. While other business owners struggle to keep their heads above water. What I've learnt is that these simple and logical steps that successful people undertake, which make that 'something different' in what they do, delivers real results in taking the guess work out of their business success. 

I've spent years refining those key steps into a single programme of bite-size activities, my mentoring programme, of how to take the guess work out our business success. Each session supports leaders and business owners to work ON their business effectively rather than just spending more time IN their business.  

If you would like to know more then see my mentoring then get in touch to learn more about my mentoring programme click here or click this link:- www.cowdenconsulting.co.uk 

Below are some of the key things to consider in taking the guess work out of your business success:-  

6 Tips to Grow Your Business

1. Know what to Work ON

Knowing what you need to focus on makes a huge difference in where to invest your energy and resources.  I'm a huge fan of the leadership culture of working ON it not IN it. If you are not working on your business then how is it going to improve, how is it going to be ready and able to face tomorrow's challenges? But you need to know what is important to work on within your business, and why!  

2. Why you are working ON your business

Change is the only certainty in business. Today that has never been truer, the pace of change in every market has, and is, changing at an ever faster rate. The rise of the web, for example, has created rapid online trading and shopping which has rapidly accelerated change.  

How should you respond to those changes, fast enough and effectively enough to take full advantage of those changes, if you have ever wondered how, then my mentoring programme will enable you to understand why you are working on and put you in the driving seat of your business. 

3. Where to Grow

Every business owner wants to grow turnover, profitability or customer base, but how is the important question.  Where is tomorrow's growth coming from and how can you access it effectively and efficiently? This step-by-step programme will show you where growth is going to come from and how you can effectively access it.   

4. How to Make Change Happen

Doing what we've always done is the natural default behaviour that people fall back into despite best intentions.  Change is always easy to talk about, but harder to actually deliver. Change is always necessary to achieve success. This step-by-step programme enables you to create the right changes, which deliver the right results for success. Every step involves a single simple activity which is supported by a template in a workbook to create your success.      

5. Reduce the Risks

Taking your business from where it is today to where you want it to be tomorrow is essential to keep your business competitive and successful, but change involves taking risk. This proven programme reduces that risk by evaluating and balancing the risk factors effectively. Each step is focused around making sensible proactive decisions which have been tried and tested.     

6. It is simple to use

Taking the risk out of your business success is all about taking small, simple but highly effective steps which move your business where you want it to go. I have designed the programme to fit every type of business by size and sector and at every stage of its development. 

Short bite size learning, is what mentoring programmes can provide and is supported by easy to follow notes and action plans including all the templates and models you need to achieve your success. Supporting my bespoke mentoring programme are emails to help support you undertake each step. You can do the mentoring programme at your pace of learning the choice is yours.   

So if you want to take the guesswork out of your business success? Then this  effective programme is specifically designed for business owners from start-ups to established businesses owners to take the guess work out of your business success.  Contact me to learn more or see our website link www.cowdenconsulting.co.uk.

Are you on a MISSION or just a dreamer?

One of the most important pieces of any good business plan is to define what you do and where you are going as a business. If you do not define what you do and where you are going then why should people work with you or for you? Defining your purpose as a business is the clearest statement of intent any director or owner of a business can make, and yet one of the most misunderstood and avoided pieces of any business plan.

Why is it avoided? In my experience directors are most often frightened of making a commitment of what they stand for so as not to alienate any existing or potential customers who may not fit the proposed mission statement. This contradiction, not wanting to say what the primary goal of a business or organization is, means that many companies try to be everything to everyone, ending up being meaningless to everyone.

This failure to define a mission is also one of the biggest limitations companies and organizations have in creating clear blue water between them and other players in their market. It is why so many companies struggle to stand out and then expect someone in marketing to try to answer that question sometime later. It is not up to marketing to define the purpose of any business or organization, they must influence it but it takes leadership from the top for a mission statement to be successful.  It may also be why so many companies have to spend so much on marketing to define them.  

A good mission statement is clear, unambiguous, engaging and relevant to all its key audiences: namely its leadership, senior management, employees, shareholders and customers. A mission and a vision (but more of that later) provides a central definition of what a business or organization delivers.  

Here’s a quick-step guide to creating a mission statement. Creating a Successful Mission Statement

1.     First identify your organization's "strategic advantage" what makes you successful. This is the idea or approach that makes your organization stand out from its competitors; the reason that customers prefer you and not your competitors, what makes you unique, what are your core competencies?

2.     Secondly, identify the key measures of your success. Key success measures by which you can measure, Key Performance Indicators (KPI’s), typically pick 3 to 5 headline measures of performance.     

3.     Thirdly combine your strategic advantage and success measures (KPI's) into tangible and measurable goal.

4.     Define the wording, using clear language, until you have a concise and precise statement of your mission, which expresses your ideas, measures, and desired result.  

5.     Now communicate it effectively so everyone owns the mission statement within the company, make it public and ensure it is owned from the top with passion.

Communicating mission statements effectively to everyone is a defining piece of making the mission live. After all the hard work in having one so often they are filed away, or framed and stuck on the wall and forgotten. Instead successful Mission statements are launched to everyone and owned. 

I’ve run embedding program within companies to ensure that everyone inside businesses and organizations “own” the Mission and build it into their everyday activity.   

If you don’t follow through then all the effort is wasted and the opportunity is lost, so remember to focus on making your mission statement memorable and relevant. The leadership also needs to own the mission statement and make it live throughout the company.

If you do this businesses and companies can achieve significant improvements which can include: building higher loyalty from staff, higher levels of customer service; improved stakeholder and channel support and lower costs for winning new higher value customers. These are just some examples of the benefits from having and using a mission statement successfully at the front end, one other major advantage is that you have a foundation upon which to build your business plan.  

Good Luck: Want to develop your growth plan, use my business planning tool kit, click here to Take the guess work out of your business success 



Richard Gourlay