The Key Role of Leader: Growth
The key role of every leader in any organisation is to determine the direction of where they are leading their organisation. A leaders success or failure is determined by what growth they achieve. You are leading yourself, your people, your shareholders, and your customers to where you want to go. All successful growth strategies set and work towards goals.
Leaders can often make sound and good decisions about things they can see and clearly understand. Often leaders, directors and owners have advice and support systems built into their day to day decision making, but when planning tomorrow's growth it is not always so easy. Many leaders struggle with looking and making decisions beyond the known horizon. It is hard to see beyond the tangible, beyond the concrete, beyond the known.
This is why I have created my Business planning Toolkit, built upon my 20 years of experience, to help you to learn how to successfully look and find growth opportunities and turn them into growth. My business planning toolkit will enable you to Take the guess work out of your business success.
Leaders need to plan for growth.
Leadership success is always about delivering tangible growth, where have you taken your business and why. Knowing that you need to find growth is one thing, but knowing how to find the right direction to take, where to look and find real growth or answer the hidden real challenge of being able to assess which growth options to follow and which to disregard is quite another.
Here's a great example of getting it wrong. The CEO of LA Gear grew his company from $11 million to $820 million in sales in just four years by focusing on unique, fashionable shoes that were expertly marketed.
Then chasing three huge opportunities they killed the company stone dead. To keep growth coming LA Gear sold excess product at deep discounts which devalued the brand, invested heavily into basketball shoes, not their core market and offered low-end shoes at Wal-Mart.
How to find growth
There can therefore be good growth and bad growth, how do you know which one to nail your colours to as a leader. Growth opportunities need to be assessed and verified. They need to be understood as part of a long term strategy, not a quick tactical grab which helped to end LA Gear.
So leaders need to develop clear strategies which support and drive long-term brand value, and not grab at passing opportunities just because they have some big short-term numbers attached to them. Assessing where you are going against long-term key performance measures is one key way which all successful major companies use, the balanced scorecard.
Putting all the Steps Together
These are just some of the key steps which take your business from a cold start to a roaring firebrand, going where you want to take your business. I've put together my Business Planning Toolkit to Take the guess work out of your business success that takes you step-by-step through the simple steps of how successful business leaders plan their business.
How to take the guess work out of your success
This step-by-step process that takes you through each step that builds logically and effectively to your effective growth plan. Short videos take you effectively through each step, with plain English explanations supported by a thorough workbook with all the templates you need to take the guess work out of your business success. From finding growth to setting goals and monitoring your progress towards them.
Here's 5 benefits from following my Business Planning Toolkit to find growth:-
- 12 weekly 5 minute videos - watch when you want to online.
- Simple steps - which move you forward one step at a time
- Robust processes used by successful leaders
- 63 page Workbook - fully explained with all templates
- My guidance to show you each step with key tips to avoid the pitfalls.
See the video which explains more, click: How to take the guess work out of your business success.