Did you and your business Pivot, Furlough, Hibernate of Fold during Covid19?

Business Leaders Did you and your business Pivot, Furlough, Hibernate of Fold during Covid-19?

Everything is easy in hindsight. 

In history everything is clear and simple, some would say obvious to the point where the reader is left thinking what was all the fuss about. Well off course Britain would be on the winning side at the end of World War 2! How could they not be with the Americans and the free world all supporting them against a deranged megalomaniac.

• Except that in 1939 after the collapse of France that was not the perception. 
• The rescue of The British Army of the beaches of Dunkirk that was not the perception.
• At the beginning of the Battle of Britain that was not the perception.

Etc

History is only in Hindsight

History of anything only tells you want happened from the view point of hindsight, that 20 / 20 vision in which all things are clear, simple and obvious.  For those who lived through those difficult times would have seen the debate first hand things would have looked very different. Requiring difficult decisions against conflicting advice to be made with uncertain outcomes from each step they took. When things are tough its easy for leaders to say dig-in, but the real challenge for all leaders is not just when its tough, but when we are in the unknown and it's tough. That's when leaders will show their true colours in leadership.

The Covid19 era, March to July 2020 is one of those occasions. In January and February we saw a disease far away causing small problems. Like a huge wave approaching a calm beach, we stand and look not realising its impact upon us until it is too late.

Shock and Horror 

When it hit us in the west at first we stood in disbelief, a pandemic had arrived. Some seemed oblivious to it. The daily commute did not change, the polite conversations were around isn't a shame. Then came the realisation phase that a pandemic was like the black death or the Spanish Flu (which was not Spanish at all, just before anyone things it was, it came from the USA). Having seen the initial impact of Covid19, overwhelm northern Italy then came the sobering understanding that this was now everywhere and we all had to change our behaviours.

Leaders look for Certainty 

Few leadership teams had prepared their risk model to include pandemic (despite Bill Gates's 2015 TED talk forecast). They had in their risk model locker room, Millennium bug (2000), Terrorist Attack (2001) and financial crash (2008), and so had contingency planning in place for those such activities, but not for a pandemic. This meant that for many, form politicians, to health professionals down to business leaders they were stepping into the unknown and with no experience of anything like it. The Black Death and Spanish Flu being too long ago to fit with modern economic thinking.

For business leaders this pandemic has (and is) outside the playbook. There is no this is how we deal with this one, turn to page 101.  The response of business leaders has been a real eye-opener for us all, and if you worked in a company how your company reacted tells you a lot more than you might expect about the leadership within your company.  

Many carried on as if nothing was happening until told to stop. Others ran for the hills (Caribbean or such like) to find shelter leaving their underlings to hold the fort. Some froze, some panicked, some just buried their heads and carried on until told to stop, while a few saw the wave before it hit and changed their business not only to survive but for some to thrive during the pandemic.

Leaders Speed in Response 

The speed with which businesses leaders responded to imminent arrival of Covid19 depended upon several factors, but being a unknown meant everyone started on the Back-foot. Those financially over-stretched or totally depended upon current markets were left with fewer options, so closing or furloughing were their only realistic options.  Airlines, pure retail shops, pubs and event businesses immediately went into total hibernation.

Many will have to wait until their market re-opens for they can be brought back and their leadership teams are left modelling how do we re-emerge and what world are we likely to re-emerge into? The new normal, won't be normal, instead we are most likely to see  paradigm shift has occurred in every market. As Barclays and Twitter have already identified, why do we need offices if our people can work better at home? Technology, lifestyle and the customer prefers our people to work from home, so why not change the success we are now finding.

This is just the tip of the iceberg, who is going to want to spend money on locked-in white elephant buildings, when they have learnt how to work remotely, butting the 2 to 3 hours commuting to zero. Why go back if you don't need to. The agile and flexible business models are where people want to be. Technology has made the shift happen and while people want to be part of a physical team they will not be doing that 5 days a week.    

Opportunity is there if you look for it.

For many business leaders there is always opportunity if you look for it, and I don't mean toilet roll manufacturers.  There are many businesses which pivoted, some overnight, some took longer. From making medical PPE, to pubs doing takeouts and some becoming pure mobile pubs, the rate of change, the pivot has been impressive to see how quickly leaders have responded to the adversity and looked for and seized the opportunity.    

The people who looked and worked out how to survive in the short term also have the first mover advantage in developing their model for the future.  If you can be agile then you can adapt quicker. Huge potential markets for loungewear have opened up. The home group exercise market (think Joe Wicks and Davina McCall), and the clothing, and paraphernalia around these areas are seeing huge growth.  

Change has happened, it was not just a short nightmare

As individuals, families, communities and businesses all adapt to what some have called the new normal, or bounced back as their channels to market have reopened, the requirement for leaders is not to just go back to what's there before. The world has changed for good. It will not be life as before it will all be new. It might look the same and even feel the same (with facemarks), but this pandemic has accelerated, magnified and accelerated changes that were happening. 

Shops did not just suddenly stop trading, they were already struggling to deal with market changes, Covid just accelerated that change. Restaurants that have not adapted were unlikely to adapt to changing demand patterns of home eating which Just eat etc have developed. Change is always happening sometimes we see it, once it becomes mainstream, but change is always with us. 

Covid has accelerated and magnified those changes that were happening. from home working, which was 14% before the lockdown is likely to stay either as a permanent move, or become part of a shorter office working week for many, some believe that over 60% of people will not come back. Major companies such as Twitter and Barclays are not planning for everyone to ever return.         

Covid has (and is) a step change Prepare for it.

For leaders of any business, they need to understand that there is no new normal, only a new way of working. Now is the time to make step changes to keep up with changes as they impact upon your longterm future. Your business plans for 2021 onwards need to reflect the world we are likely to operate within towards 2025, not the world in 2019.

Build your model for tomorrow built upon what you can see and feel today, not what happened last year.  For many 2025 is here now and the landscape they have come back to has changed, a step-change forward in many markets. Home delivery for example is now the normal, as is working from home. For many why go back is a reality and for many businesses, not being tied to high cost, high profile HQ, when you can run a global business without the cost. Retail is a changed landscape, many aren't there any more, bye bye Debenhams etc, and demand has gone online for affordable retailing. This is just the tip of the iceberg of change, so leaders must look at the real business landscape they will be operating within.      

Learn more at www.richardgourlay.com and learn how Richard Gourlay supports leaders grow and develop their skills though his online mentoring support. 

Do LESS Be MORE As A Leader

Do LESS: Be MORE: A LEADER

The Art of Leadership: do less and BE MORE

The challenge for leaders today is that expectations about leaders are so high. They are in charge, and that means that they must know everything that is going on, be able to wave magical wands to fix anything at a drop of a hat and have answers to unforeseen issues. This expectation puts unbelievable pressures on leaders, pulling them into operational doing inside the business rather than leading their business. 

Leaders to stay focused on leading, must therefore member the golden rule that any business is a group of people delivering something. If you want them to succeed then the leader must create the successful conditions for that success to happen. Leaders therefore must design and build the environment for success, and then make it sustainable, so the environment becomes a stable one to continue that success. 

Leaders need to therefore focus on their people leadership skills, not task or output.  

Leadership Vision 

For leaders to lead they must first identify their core purpose in leading, or as Simon Sinek calls their WHY, why are they running this business? What is their vision for their business, which defines them as a leader, who are they, what do they stand for and ultimately what difference do they intend to make. That clear and shared vision drives the purpose and establishes the direction of travel for everyone. Without a clear vision and purpose leaders are often left dealing with internal politics between differing factions pulling the organisation in differing directions. 

Creating balance between work, home and self is an important aspect of leaders. Avoiding being overdriven, having time to think and reflect is vital for leaders to be able to research opportunities, evaluate options and balance their work within their life. Taking on too much, juggling too many competing elements will lead to poor leadership decisions, personal pressures and often leads towards burnout.  Balancing your life is a key skill in being a effective leader.   

Two Key Skills in Stepping Back

The first key skill of all leaders (except the one-man band business) is that you need to make yourself redundant from all operations. This statement often shocks leaders I work with, but if you are in the business you cannot be working on it, and you cannot be leading it effectively. Do less within the business enables you to do more for the business.

If the business can operate fully without you then you can lead it effectively. This means ensuring you are not critical to how it works, from sales to delivery, from operations to overtime you must not be essential. That means empowering your people to run everything, with the autonomy and responsibility to deliver what the customers needs. The more you empower the simpler the business becomes, and the more rewarding it is for its employees. 

Empowering people and letting them fly in their role, frees leaders to walk the floor and see how their people are performing, removing the blockages of the flow (the smoothness of operations) is an important first leadership stage in what is called the servant leadership role. 

The second is in looking at developing people, from praising people for doing a good job, and challenging them to develop their own solutions to their problems. Called safe failing, it is allowing people the freedom to try solutions and see what works rather than having to wait for something to fail before it is escalated up to the leadership. While praising people is a positive human touch skill, challenging people to solve their own problems within safe boundaries is a real leadership skill. It takes trust and a changed mindset to encourage people to try to create solutions rather than always asking what to do.  

Challenging people to come up with solutions to improve their role, changes the dynamics of employees perceptions of their leaders. How many solutions have you tried is a great way of suggesting that they have not yet find the right solution, and even better might be to  point someone in the right way by offering them a resource to go to, or providing a mentor to support their development into a solution. 

Leaders work through their people, so how a leader positively influences them is the success of their leadership of that person. Developing a variety of ways to influence people is a key skill of leaders in today's world. having a variety of ways and tools to influence people requires leaders to keep learning how to influence people to drive and support them to do try and do new things. 

Leaders must therefore build an effective management team around them who can deliver that vision. Developing an effective team is vital if a leader is to succeed. 

Leadership Focusing on the Future

Leadership is about being future-focused, hence the requirement to create and sustain your inspiring vision as a leader.  Leaders are always looking forwards, assessing tomorrow's market, where and how it is changing and then engineering the business to exceed within tomorrow's business environment. 

Leaders are visionary architects, focusing on the big picture and the long-term future. It is for others, the management to do the building. Leaders create the problem, here is where we are going and why, now get us there. It is for the managers and Senior Leadership Team  (SLT) to develop the execution.   As your business grows and you have employees it has different needs of you. The proportion of your time spent on doing is likely to need to decrease as the business grows.

Many business owners find it difficult to let go of the control and to pass on the operational doing to others enabling everyone to learn and grow. Letting go means that you are sustainable and thriving in your own role as the leader and are able to create the conditions for others to thrive as your business grows.

When you create the time to lead you are able to stand back from being involved in doing and identify what the business needs to continue to be successful in the future. Thinking about the challenges ahead and orientating the business to take advantage (or avoid) of them is the ultimately role of a leader. 

Stepping up as a leader first requires you to trust yourself and secondly to trust others to deliver instead of doing it all yourself. Doing less and being more is a mindset which leaders must develop. As you build trust in the capability of the person you are empowering and as they become more confident in the task they are being empowered to do, your involvement will become less. This frees you up to grow as a leader and add more value to the business.

Growth Mindset

Having a growth mind-set is key to sustainable leadership. If you and your people don’t continue to grow as the business grows there will come a stage where the business has out grown your capabilities. So making time to be coached and to coach your people so that they develop and grow creating the space for you to grow is vital. 

As a leader you need to take people on the journey with you in such a way that they feel they have played their part and that the outcome is one of mutual success. Carrying people forward is a key part of what makes a leader successful, they must be able to create, share and carry people forward with their vision of where they are going and WHY.  Overcoming stagnation is a major challenge for leaders in shaping the future and making changes to achieve that future.  

Growth is not a single action, a one-moment activity. Leadership requires leaders to continually scan their market for new opportunities then assess them as to their potential for their business in terms of fit and Return On Investment (ROI) compared to other options.  To keep looking is a mindset, not a single action. Working out what an opportunity might look like to a business and if and when it should be researched requires leaders to keep scanning and develop ways of assessing, good fit criteria, cost to undertake and likelihood of success within their market, which comes with experience and by developing systems of assessing good ideas.   

Assessing opportunities requires leaders to develop a robust assessment process that buys in the team to the opportunity from a number of different angles. The growth mindset requires carrying people forward into making change within a company. So if they can see what change those opportunities might mean.   Bringing people with you in assessing an opportunity and modelling up what change will look like, its impact and how different departments and customers might respond. 

Change is emotional. It is often seen as a threat so people go into fight, flight or freeze modes, and many employees will resist change. Your job as a leader is to connect with them at an emotional level and help them to identify their own reasons as to why the change is necessary. Move everyone forward,  not just the laggards, but the whole body forward together, so that they can all see the trajectory that they need to follow.  Your role as a leader is to steer the ship not run round being a busy fool.

So as your business grows are you doing less and being more, if so you maybe on your way to be a successful leader.

Looking for mentoring support by Richard Gourlay then get in touch with Richard today here.