Showing posts with label business tools. Show all posts
Showing posts with label business tools. Show all posts

Monday, 30 January 2017

Strategy: The Leader's Role by Richard Gourlay


The leader is the person ultimately in charge of defining the corporate goals of any organisation. It is the one role which a leader cannot delegate.  Strategy is the course to take to achieve your organisation goals. Without a strategy any organisation drifts aimlessly within its market, loosing its position and its customers. A clear set of goals allows a strategy  to be developed to achieve those goals, enabling the organisation to focus, find its direction and pull together towards those goals. 

Strategy: The Leader's Role by Richard Gourlay provides both the hard tools to assess and develop your goals and strategy and the soft tools which enables leader's to successfully implement those strategic shifts within their organisation.     

Leading From the Front

It is difficult to lead if you don't know where you are going and in this book, Richard Gourlay explains how to use key tools and concepts to assess your market and define your goals and set your direction of travel. How to weed out the noise which often drowns the clarity of thinking which leader's need to see where markets are going and enables them to define their vision for their organisation. 

Leading from the front can only happen if a leader is confident of where they are going and why they are taking that route. This book provides that clarity of purpose for leaders to assess and understand how to define what matters form what does not so that they can step up and out and lead from teh front.

Strategy: The Leader's Role 

In Strategy: The Leader's Role each step in building your vision, goals and strategy is explained with relevant tools and aids to enable you to develop your own unique strategy to fit you and your organisations circumstances. 

From assessing your core competancies as an organisation through to understanding where your market (s) are going. Strategy the Leader's Role explains in step by step chapters how to undertake your own assessment with models an examples of how others have achieved their strategy.

Tools include external market assessments well as internal market assessment tools to create strategic options. How to assess your organisational capability as well as how to use theses to create a strategic advantage. 

To buy this business book, just click the image or the link below:-

Tuesday, 21 May 2013

How to Find Growth: Business Planning Toolkit


The Key Role of Leader: Growth

The key role of every leader in any organisation is to determine the direction of where they are leading their organisation. A leaders success or failure is determined by what growth they achieve. You are leading yourself, your people, your shareholders, and your customers to where you want to go. All successful growth strategies set and work towards goals.

Leaders can often make sound and good decisions about things they can see and clearly understand. Often leaders, directors and owners have advice and support systems built into their day to day decision making, but when planning tomorrow's growth it is not always so easy. Many leaders struggle with looking and making decisions beyond the known horizon. It is hard to see beyond the tangible, beyond the concrete, beyond the known.

This is why I have created my Business planning Toolkit, built upon my 20 years of experience, to help you to learn how to successfully look and find growth opportunities and turn them into growth. My business planning toolkit will enable you to Take the guess work out of your business success.      

Leaders need to plan for growth.

Leadership success is always about delivering tangible growth, where have you taken your business and why. Knowing that you need to find growth is one thing, but knowing how to find the right direction to take, where to look and find real growth or answer the hidden real challenge of being able to assess which growth options to follow and which to disregard is quite another. 

Here's a great example of getting it wrong. The CEO of LA Gear grew his company from $11 million to $820 million in sales in just four years by focusing on unique, fashionable shoes that were expertly marketed.

Then chasing three huge opportunities they killed the company stone dead. To keep growth coming LA Gear sold excess product at deep discounts which devalued the brand, invested heavily into basketball shoes, not their core market and offered low-end shoes at Wal-Mart.

How to find growth 

There can therefore be good growth and bad growth, how do you know which one to nail your colours to as a leader. Growth opportunities need to be assessed and verified. They need to be understood as part of a long term strategy, not a quick tactical grab which helped to end LA Gear.

So leaders need to develop clear strategies which support and drive long-term brand value, and not grab at passing opportunities just because they have some big short-term numbers attached to them.  Assessing where you are going against long-term key performance measures is one key way which all successful major companies use, the balanced scorecard.

Putting all the Steps Together      

These are just some of the key steps which take your business from a cold start to a roaring firebrand, going where you want to take your business. I've put together my Business Planning Toolkit to Take the guess work out of your business success that takes you step-by-step through the simple steps of how successful business leaders plan their business.  

How to take the guess work out of your success

This step-by-step process that takes you through each step that builds logically and effectively to your effective growth plan. Short videos take you effectively through each step, with plain English explanations supported by a thorough workbook with all the templates you need to take the guess work out of your business success. From finding growth to setting goals and monitoring your progress towards them.

Here's 5 benefits from following my Business Planning Toolkit to find growth:- 

  1. 12 weekly 5 minute videos - watch when you want to online. 
  2. Simple steps - which move you forward one step at a time
  3. Robust processes used by successful leaders 
  4. 63 page Workbook - fully explained with all templates 
  5. My guidance to show you each step with key tips to avoid the pitfalls.

See the video which explains more, click: How to take the guess work out of your business success.

Friday, 10 May 2013

Business Planning: What Goes Wrong and How to Plan An Effective Business Plan

The first rule for everyone in business, or going into business, is that a business plan is essential. Essential to get started, from validating your idea through to accessing funding, the business plan is the fundamental building block of any business.     

So why do so many people struggle to write effective business plans which they should be using as the corner stone of their business? Why do so many business owners rely upon key ideas held in their head and winging it, even with some of their biggest decisions?  And why do so few business owners trust, use and live their business plans?

Now these are all fair questions which individually leave business plans and business planning not valued outside those essential, must do to get started roles. For many, that experience is exactly why business plans and business planning gets such a bad press by business owners once they get past the start line.

What Goes Wrong

Fundamentally business planning has become a tool to get funding, not as your manual to drive your business. This bad habit, of building a business plan just to get past go, has resulted in huge effort to start on the right foot, but is not valued in keeping on the right track.  

The second major factor with business planning is that business owners often plan the wrong things. Writing a business plan is seen as "filling in the template" following the process and jamming words into format. They focus on producing financial figures which add-up, not on identifying the important factors which drive business success, such as developing and validating the right business model, or identifying real future growth opportunities and how the business is going to succeed in that market.  

A third major factor is that business planning often lacks solid forward information, too often relying upon historical data, the accountants view of what has happened, rather than looking forward to where markets are going. You can see this in many businesses whose business plan over focuses on turnover and cost management, rather than describing their model, their market opportunity, how they are going to enter the market successfully and therefore who their target audience is and why.      

Successful Business Owners Use Tools To Plan Successfully

Business owners do not live their plan because they simply don't believe in them, despite the fact they wrote it, or heavily influenced its writing. Owners need to use business planning tools to develop their business model effectively, creating solid foundations. There are a host a tried and tested business planning tools to help business owners effectively research their plan. using these business planning tools provides real evidence that underpins a good business plan.

Possibly the most important difference between businesses which succeed and exceed expectations and those which do not fulfill anything like their full potential is often the lack of solid foundations within their plan. A lack of research regarding their market, its nature and future, undermines confidence and knowledge of who the customer is and why they should buy your product or service.

Business owners over focus on the product or service not on the market, the target customer or market entry. What business planners need to focus on is quantifying and qualifying their market knowledge using business planning tools, to enable them to know what to put into their business plan, that provides the right evidence adds weight to your argument and provides a rationale behind the assumptions you make.  

Successful Business Owners Benefit From Using Business Planning Tools

The right business planning tools, used in the right order will provide business owners with the tools and the processes to go through to build an effective business plan, which is both reliable and robust, a solid base for making informed decisions about your business plan.

Using the right business planning tools, to research and inform your business plan, also provides confidence to business owners and senior management to trust your business plan. If you trust your business plan you are more likely to deliver it.

Using the right evidence, the right analysis and logical conclusions then business plans built upon effective use of logical step-by-step business planning tools provide business owners with a clear and robust plan with clear focus for their efforts. Using business planning tools makes business planning a value-added process built upon solid foundations, with clear insights about what's driving the market and why your business will be successful. 

Like to know more about business planning tools to build your business plan more successfully then click this link: business planning tools         
Here's some other thoughts about why you should be using Business Planning Tools to build your business plan on solid foundations why to use Business Planning Tools to build your business plan.            

Click below to follow us on other social media:-

Website - Linked in - Twitter - Facebook - Blog - Link to published article

Cowden Consulting is a strategic planning and implementation business which works with business owners to grow and develop their business, with the tools to successfully build business plans, contact us to learn more: click here

Follow Cowden Consulting Strategy by Email



This content isn't available over encrypted connections yet.