About Cowden Consulting

Richard Gourlay #leadership #director #business #success

Background: Cowden Consulting- Brief History

Cowden Consulting
cowden consulting, your route to business success www.cowdenconsulting.com

Cowden Consulting is Richard Gourlay's business working in partnership with Alison Gourlay Chartered Accountant, providing companies with the support and expertise allowing companies to grow and develop with their plan to succeed and the support to enable them to be successful.    

Cowden Consulting works with companies who want to grow and develop. Our expertise develops micro-businesses through to large public limited companies (PLC's), providing external expertise and advice to owners / directors and senior managers in many sectors of business. 

Our work includes creating new business models for business owners through to developing people to be more successful in running them. We work with business owners to successfully grow their business, enabling them to determine what success looks like for them and develop the appropriate routes to market, and the implementation plan to deliver the results they want to achieve.

Cowden Consulting also works in partnership with 3rd parties to provide its services, such as SWA a consultancy and management training company. To see how we helped developed SWA then click on this link How Cowden Consulting developed SWA. 

Equip Outdoor Designs : Rab
Richard Gourlay worked at Equip Outdoor brand and Rab Outdoors

Richard worked with the directors of Equip Outdoor Design to strategically develop its home and international business.  

The aspiration of the owners was to reach high growth target markets combined with developing its complete forward strategy for sustainable growth which included the relocation the company to a cutting edge HQ capable of supporting that growth strategy with a move into outdoor clothing by buying legendary outdoor brand Rab and redeveloping its product range, routes to market to maximise the brand throughout its export markets.        

Go Outdoors
Richard Gourlay started the Go Outdoor brand from CCC to a standalone single place to buy outdoor products

Richard was asked to join this stand-alone Sheffield store as its operations and marketing director and set an aggressive programme in place of change, developing a complete internal programme of operations to support modern cutting edge retailing. 

Strategically developing the unique business model of the Go-Outdoors Discount card, which provided the brand's sustainable competitive advantage using its buying power and size to provide a one-stop-shop for all outdoor products. 

The discount card created a sustainable competitive advantage by linking all promotions to a simple but effective customer relationship management system which captured and converted loyalty to a focused strategic marketing of customers. Learn more about how we develop strategy by clicking: Cowden Consulting our approach  

Richard also developed the rapid expansion of the Go-Outdoors brand developing the strategic business model which turned this stand-alone shop into the Uk's largest and fastest growing retailer. The model is the template for the business today demonstrating the robustness of this strategy, which is now the largest and most successful outdoor retail brand in the UK with stores throughout the UK.

Richard Gourlay built the Craghoppers brand into a leading outdoor brand

In 1995 Richard went to join the Risol Group (owners of Regatta) to set-up a new brand Craghoppers, identifying the strategic opportunity for using the groups sourcing capability coupled with the market demand responding to changing economic and environmental changes as the travel boom as a result of the explosion in low-cost travel opened up. This strategic positioning of the Craghoppers brand enabled it to become the fastest growing brand within the sector. Click here to read more about the development of Craghoppers       

Richard Gourlay worked at Berghaus Ltd, world-class outdoor brand

Richard Gourlay started is career working at Berghaus in its sales and marketing department working for this world-class privately owned premium brand in its market. 

The vision of Berghaus team was to simply to provide the best technical products in the world. In every category and every market Berghaus focused on being number 1, and developed products and services which enabled the brand to achieve that goal. 

That director led aspiration drove the global outdoor market forward, raising the bar of product standards, with in-house aspirational design we pushed suppliers and change  partners to be better driving user expectations and pulling in non-outdoor users to expand the outdoor market beyond its natural market. 

Like to learn more about what the company does today then click this link: Berghaus

Cowden Services

Cowden Consulting has worked with hundreds of companies delivering growth and development, in many areas including, click links to learn more:-

  • Marketing - create and connect with your customers.
  • Sales - how to turn prospects into valauable and valued customers
  • Research and feasability - want to enter a mew market or learn more about potential customers? Then contact us today to learn more.  

Looking to learn how to take the guess work out of your business success? Then see our video development programme, click here: www.cowdenconsulting.co.uk 

See other pages for our more about Cowden Consulting or see www.cowdenconsulting.com or contact us by clicking contact Cowden here or connect through our other social media below:-

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