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Showing posts from August, 2011

Strategy: How Steve Jobs changed the world

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Apple’s founder and talisman, Steve Jobs has finally had to step down from running the world’s most successful company, it is probably overdue that the world recognises this brilliant strategist who changed the world.

Had Steve Jobs just set-up Apple he would have gone down in history as a great inventor, but to have done it twice over with the same company, creating the world’s biggest company in the process surely makes him the greatest ever. Possibly his most important contribution was that he created markets and then the best products possible for those new markets. Steve Jobs understood that the technology needed to work for customers, rather than expect people to work the technology.   
As a brilliant businessman and strategist, he more importantly created world class products and ran the company that delivered those products to market. Most superb inventors just invent and most great directors’ focus on leading, to do both simultaneously to such a high standard is an outstand…