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Showing posts from September 18, 2011

Strategy: out compete the competition

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How to outcompete the competition 


In mature often saturated markets developing a unique strategic position which gives you sustainable competitive advantage in your market is the holy grail for business owners. To be somewhere that your competitors aren't, and to have something that cannot be taken away is what everyone setting up in business dreams of achieving. It is one clear defining way of out competing the competition is to develop a sustainable competitive advantage in a market



Sustainable Competitive Advantage

Few companies can lay claim to that holy grail position for any length of time, here are some that come immediately to mind: Ferrari, Rolls Royce Engines, Hoover, Apple's Iphone and Ipod, Boeing, Walkman, Sky, Microsoft Windows, are all good examples of companies who have achieved, or are holding it today. 



Dyson: Model of Creating Market Leadership 


To be recognised as the market maker such as Hoover gave it unbelievable control of the market for most of the 20th…