Posts

Showing posts from July, 2015

How to Market Using Social Media

Image
This afternoon I was writing some notes for a client for who I have just developed a new strategy with a flagship product to drive their position within their chosen market, and as I started to explain how to implement their social media it dawned on me that this would be useful to many other businesses owners and leaders as well. 
Social Media  The problem with social media is that people are always trying to sell on first meeting, like a new toy everyone wants to play with and some that just doing social media is like selling online. This inevitably fails. Why? Well it is like walking up to someone at a networking event shaking their hand, giving them your name and saying do you want to buy my product/service? What is the chance of success? Even for the most successful sales person it is going to be zero, or worse, even a realistic prospect will be turned off by this approach, because the audience does not know you, your products / services and is not tuned into to thinking about t…

Managing Strategic Risk

Image
When leaders think about risk management in business they are too often talking about legal compliance.  This is a common misunderstanding of risk by leaders, not seeing risk as primarily a strategic issue in business. This view of risk misses the strategic elements of risk, which leaders need to consider in defining their business model and in making strategic decisions. From start-up to exit risk is a strategic issue, which should underpin all strategic thinking.  
Developing leadership risk skills is an important element for leaders to understand that their approach to risk defines how the lead and what they lead. Strategic risk defines the type of business model that leaders develop through to which markets and where in them they choose to operate. 


Drawing up lots of rules and making sure that all employees follow them on the other hand can solve operational risk. Many such rules, of course, aresensible and do reduce some risks that could severely damage a company. But rules-based …

Deconstructing Leadership Development

Image