Showing posts from July 19, 2015

How to Market Using Social Media

This afternoon I was writing some notes for a client for who I have just developed a new strategy with a flagship product to drive their position within their chosen market, and as I started to explain how to implement their social media it dawned on me that this would be useful to many other businesses owners and leaders as well. 
Social Media  The problem with social media is that people are always trying to sell on first meeting, like a new toy everyone wants to play with and some that just doing social media is like selling online. This inevitably fails. Why? Well it is like walking up to someone at a networking event shaking their hand, giving them your name and saying do you want to buy my product/service? What is the chance of success? Even for the most successful sales person it is going to be zero, or worse, even a realistic prospect will be turned off by this approach, because the audience does not know you, your products / services and is not tuned into to thinking about t…