In the old days people used to buy what companies did, what they made, where they sold it and bought what they promoted. That was the age of big marketing and sales budgets, when big adverts worked, by driving demand through pushing products down channels, offering promotion and celebrity endorsement to generate business.
The age of the Unique Selling Proposition we are special because..... so you will buy! It was the 1980 and 1990's so the world did as it was told: “we make what you want because we tell you want you want because we know about your needs”.
Honest is essential
Then ethics came into play. As the internet began its infancy, the power of globalisation was laid bare by the internet. people asked more about how companies did things? Where were products sourced and how became important. Why were the premium footballs, such as those which David Beckham kicked, being made by blind children in India for a few rupees. Why were the clothes models wore be…